Selfie Obsessed Millennials May be Smarter Than You Give Them Credit For
I'll be the first to admit it, Millennials (people born between 1976 and 2011... give or take depending on who you ask) have a bad rep. They say we’re lazy, ungrateful, and that we don’t grow up fast enough.
Time Magazine even wrote an article riffing on Millennials.
You can see a 41-year-old attempt to live as a millennial for a day in this article.
Little do they know... behind the selfies, Instagram followers, status updates, and Snapchats, there are a lot of opportunities out there, and many of those Millennials are making big bucks out of their virtual fanbase.
For us Millennials that are willing to put in a little work, there is a massive wave to be ridden with this digital reality most of the world is lost in right now, and it's not hard to do.
That is my ultimate goal; to help you make a living off this, “…me me me generation”, as Time Magazine says.
The Millennial wave is here, and you don't want to miss it.
Unfortunately, there’s so much "stuff" out there, people do not know where to begin.
They have the internet, they don't like their jobs, but they don't know what to do to make a living out of all of this noise.
The good thing is though, is that you do not have to be an icon, nor a celebrity, or use social media in order to start, grow, or build a business online.
You could be a dog trainer!
- You upload tutorial videos for when people first get a puppy and teach them how to learn basic skills, like how to sit.
- You give these videos away for free by sharing them on Facebook and YouTube.
- Then a few weeks in as the dog grows a little older, he starts ripping into socks, toys, anything soft and fluffy that it can get its paws on. The owners will be desperate for help! This is where you record and package up a series of videos to educate new dog owners on everything they should do to train their puppies as they grow up.
- Maybe when you buy a new puppy yourself you record all of the techniques you are using for your own training of the new puppy. Include notes on how old the puppy is, what you are trying to prevent and with what different techniques etc.
Here is an example of a course that you could replicate:
The price point is around $23USD for the course. At the time I am writing this, they have made 657 sales of this product at $23 a pop... That's $15,111.00USD in sales. Not too bad since you will be teaching your new puppy anyway!
Now just making the course will not mean that you will sell 657 copies of it... But once you have made the programme and have it uploaded onto your blog or on a membership site, then you will need to get eyeballs to your site.
Now I'm not sure about you, but I often find myself getting sucked into watching cute puppy dog videos on Facebook…
So you could make a Facebook page for your new course then share cute puppy dog videos on your page (ones you think could go viral, or just share ones that have already gone viral), to have people like your page.
Then once in every 4 - 5 posts, share an update about what you provide in your course for people to take a look at, then purchase your product. You could even create a Facebook ad to share your course with those people that have likely just purchased a new puppy (I touch on advertising and how to create these Facebook ads in these tutorials). This will lead people back to your website where they can purchase your course.
Now, with a little bit of work and an idea, you have made money off your new pet that usually costs you money. And you have taken advantage of this social trend.
Massive WIN, but it’s only just the tip of the iceberg.
Now that your Dog Training course is live and the hard part is done, all you have to do is post a few times a week on your page to keep those sales coming... Be sure to post selfies with your puppy to prove that the underdog Millennials know how to do business!
But why stop there?
Now you could start focusing on a different stream of income in the social media space. Maybe you use the page you have created to sell a line of dog food products to supplement the dog training course. All you would need to do is reach out to companies and see if they will pay you a percentage in commissions of the sales you make through your site. If they say yes, then begin sharing your puppy's diet and sell affiliate products associated with that to earn extra income.
Now you have opened a whole new world of opportunity that will only keep growing if you keep posting on your Facebook page and other social media profiles.
See, Millennials rule!
Here's a suggestion: Write down 5 ideas of how you could ride the wave of social media and use it to your advantage. They can be good or bad, it doesn't matter... Just write down 5 to get some ideas flowing.
Then look around on Facebook and Google to see what other people are doing in that area. You could simply copy this dog training course to a tee and have just as much success. There are so many people online that you are not limited to the audience size you have, but by the ideas that you have and whether you execute them or not.
Just GO FOR IT!